MATCH: #LOVEWITHNOFILTER

In a highly competitive industry, Match needed to exert its authority as a dating pioneer and demonstrate its commitment to giving singles the opportunity to start a real relationship. 1.6 million people in the UK have met their partner on Match, and we wanted to highlight this success by showcasing the couples who found their own happy ending through the service. But happy endings aren’t always newsworthy, and sickly-sweet love stories don’t always appeal to singles…

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