THE BRIEF

I was approached with the challenge of creating  social media content for Twinings. The goal was to create cinemaraph,photography and video for Twinings new Cold In’fuse line – their first ever product that infuses with cold water, not hot. Targeted at a younger, urban, millennial audience – who were favouring cold water bottles over china tea cups.

MY APPROACH

To create social media friendly content, using a combination of flat lay photography, cinemagraph and short looping videos. 

Sourcing young, diverse  models,  I wanted the content to be modern yet warm and approachable.


THE RESULTS

Working in conjunction with digital agency Coolr, the Cold In’fuse campaign was able to achieve:

  • 1,983,546 Engagements
  • 1,188,300 Followers
  • 21,389,382 Impressions
  • 134 Pieces of content created
  • £0.01 Cost per engagement



“Working with top UK influencers to support the launch of Twinings Cold In’fuse was fundamental to it’s quick success in market. We were able to reach a new, younger audience who were heavily interested in health and wellbeing and built a credible relationship with them through compelling product led content.” 

Alex Jackson, Brand Communications, Twinings UK

Using Format