I was approached with the challenge of creating social media content for Twinings. The goal was to create cinemagraphs, photography, and video for Twinings new 'Cold In’fuse' line – their first-ever product that infuses with cold water, not hot. Targeted at a younger, urban, millennial audience – who were favouring cold water bottles over china teacups.
To create social media-friendly content, using a combination of flat lay photography, cinemagraphs, and short looping videos.
Sourcing young, diverse models, I wanted the content to be modern yet warm and approachable.
Working in conjunction with digital agency Coolr, the Cold In’fuse campaign was able to achieve:
- 1,983,546 Engagements
- 1,188,300 Followers
- 21,389,382 Impressions
- 134 Pieces of content created
- £0.01 Cost per engagement
“Working with top UK influencers to support the launch of Twinings Cold In’fuse was fundamental to it’s quick success in market. We were able to reach a new, younger audience who were heavily interested in health and wellbeing and built a credible relationship with them through compelling product led content.”
Alex Jackson, Brand Communications, Twinings UK